Hello, my name is Poul Peterson and here’s a little bit about me and my brand.  The PP is clearly Poul Peterson.  The ‘PP’ brand is often misunderstood but clearly recognised on a number of bikes now.  My ‘PP’ label was designed to subtly integrate with the bike it was on so it was fundamentally there but not something that was out of place with the styling of the bike nor clash with the colours to create a seamless integration with advertising and style rather than some ugly ‘shop label. Bikes were meant to be beautiful.  If it bares the brand it shows my pride.

I have been servicing high end bicycles and building quality bicycle wheels since 1996.  I have had an impressive career as a mechanic in the bicycle industry over these past 20 years.  My innovation and collected knowledge is something I pride myself on as I have learned from everything I do myself and also picked up from others over the years.

I love the industry I am in as it is constantly evolving with technology and this is something that drives me and helps me evolve.  An occupied mind makes for a healthy being, (so they say).
I also still choose to heavily focus on hand building wheels for my own ventures because it was almost disheartening to find out that the hand built wheel is a dying art, yet it is still so strongly appreciated in almost every competitive field of cycling from BMX, track, road, cross country, downhill etc.

I was employed within the New Farm, Teneriffe area for almost 9 years doing what I love and now choose to operate in own space thanks to the generosity of Black Sheep Cycling’s The Woolshed in Helen Street, Teneriffe.

I have access to a majority of cycling products and would be happy to provide a quote tailored to your needs and specifications.  I have access to a variety of different products but there are a select few that I would highly recommend.  If there is anything I can do to help choose what is going to perform best for you, please don’t hesitate to ask me for anything that may guide you to finish your dream build.